Design Philosophy

As parents, we know that every day with our children is filled with both challenges and joy. We want to help give you the peace of mind to focus on what really matters, enjoying every moment with your little ones.

We love bright, colorfWaterproof laminated cotton kimono style art smocks // practical solutions to messy problemsul prints and high quality materials. We choose fabrics that children will want to wear as much as parents like looking at them.

Our products are designed to be used every day. They are as easy to use as they are to clean.

We want to provide you with a modern heirloom, an item that will last through childhood and then be saved or passed on to family and friends.

We are excited to create items for children and their grownups that are both beautiful and practical.

We believe that childhood passes quickly and families should get to spend as much time enjoying it as possible.